If you ask many small business owners for their website, the most links they mention are their social media handles. Many don’t see the need of having a business website design. They put all customer relationships and sales processes on social media alone.
But Let Me Break It to You That –
Relying only on Social Media Marketing alone is a Recipe for Disaster!
Have you ever wondered if you wake up one day and social media is gone!
This would be the 21st-century horror that we don’t want to think of today.
Like you wake up one morning to realize that all followers or connections or income you have built over the years have been taken away from you on Instagram or Twitter? Or Amazon or eBay crushed your affiliate revenue?
It’s not possible? Check these screenshots out:
Maybe more screenshots will convince you that nothing is impossible
There’s no denying that social media marketing is a solid business strategy — when done right and paired with other marketing strategies and platforms. Social media marketing should not be the only sale process, but a platform to convert your target audience to your website visitors and build stronger relationships with them.
Putting all revenue processes on other people’s platforms (social media) without having your business website design is a time bomb ready to explode because:
- You Don’t Own the Platform
- You Have No Control Over How the Algorithm Changes
- It’s Easy to Lose All Your Credit with One Bad Move
- Your Organic Reach Will Continue to Decrease & Die
But how do you own your platform and protect your business from a similar outcome of being held
hostage by any social media outage or ever-changing rules? In easy 3 steps…
1. BUILD A WEBSITE:
Having your own business website designed to meet your exact needs or identity creates leverage to decide your changes or design. It’s your house, your rules. You decide how the algorithm changes or what the interface looks like.
2. DRIVE TRAFFIC TO YOUR WEBSITE:
This is where social media marketing should be useful. Rather than trusting all business-customer relations on Messenger or IG Direct, you take them to your store or portfolio. After building your own house (your brand website), you need to call the attention of tenants to your vacant apartment. This is where you spend thousands of dollars on social media but basically to direct them into your platform.
3. CONVERT THAT TRAFFIC INTO SUBSCRIBERS:
If the purpose of your website is to make sales or make your audience contact you or it’s just a design portfolio, make sure it achieves its objectives. A perfect marketing process is converting these audiences into subscribing to your list before you build stronger connections with them and make them buyers of your products.
Let me also remind you that “Email Marketing still works” and has one of the highest Return On Investment (ROI).
OWNING YOUR PLATFORM GIVES 100% CONTROL OVER DIRECT COMMUNICATION WITH YOUR AUDIENCE/CUSTOMERS. YOU NEED A BUSINESS WEBSITE DESIGN
Are you interested in having your website for your business? I can help you.
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