Let me rephrase Tim Sanders’ old quotes – “your professional or business network is your net worth”. This is why businesses and individuals go the extra mile in maintaining reputation, trustworthiness a customer can always resonate with.
The number one thought in consumers’ minds when they’re looking to buy something is “Who can I trust?”. Almost every clientele who comes in contact with your product or service for the first will give you that first benefit of the doubt. It is until they confirm your delivery they can come back with more services or even help you with mouth-to-mouth marketing. This is because people only want to do business with people they trust.
The same goes for building your network and doing business with people in it.
If you want to grow your business network, the easiest way is to provide REAL value. Provide so much value to the point where you fill empty.
Have you ever wondered why people are always asking successful and influential people, “What can I do for you?”. It looks like a way of pretending to give value when they’re extracting it. So if you want to connect with more people, and do it in a genuine way that will allow you to build a long-lasting relationship with them over time, follow this rapport formula:
- Don’t make it all about you. Focus on helping others live a better and more fulfilling life. Focus on helping people reduce the pain they go through in business, career, or life.
- Invest your time, money, and energy in building lasting relationships. The stronger the network you build, the better your value output.
- Be the type of person that attracts others. Be a person of value that people will always want to answer the phone for.
- “Love thy neighbor as thy self”. Treat others as you would love to be treated.
- Sometimes, avoid formalities. Always be that fun and easy person people will like to associate with. Be memorable rather than boring.
- Continuously appreciate others. When you make people feel good about themselves, it reciprocates.
If you follow these 6 steps, you’ll see your network and business growth as a result. Each step is a way for you to build trust with people, and remember, the number one thought in people’s minds when they’re looking to do business is, “Who can I trust?”
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