Introduction:
I did this (proposed) logo redesign on August 1st, 2020. I noticed there’s a gap I could fill in the Nigerian brand’s identity. So I took POISE as a case study.
I sent the files (in various formats) to the company’s email address and also copied official personnel attached to the brand. But no positive feedback.
So on 18th August, 2020, I posted the designs on all social media platforms. I so much appreciate every response and comment, but none from the targeted brand. But WE MOVE!
I did a little rethinking – let it serve as a PORTFOLIO here, rather than a PROPOSAL. At least, posterity will have it that I tired
I redesigned the logo based on some necessary keywords I got from my little research on the brand:
“Balance – Growth – Class – Exceptional Performance – Prestige”
