Whether you are a Designer, Writer or in advertising and communications or media and publishing industry, there’s no shortage of free design resources to help jumpstart your next project. Whether you’re short on funds and working on a side project, or have been handed a tight budget by a cash-strapped client, there are many free […]
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This article was contributed by Graphic Designers Club Graphic designing — also known as communication design – uses visuals to solve problems and communicate ideas through colours, typography, imagery, form, and even words. It is a skill that focuses on the interpretation of a brand’s message visually and expressing the concepts and ideas aesthetically, using
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This article was contributed by Graphic Designers Club In this era, the different brand uses creative designs to build communication channels, draw attention and build loyalty with their audience. There are therefore common mistakes which can be seen in these “creatives” or Ad designs. Although designers or the client make common mistakes, it is important
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The visual identity of a brand is simply the visible elements of a particular brand. It is the visual aspect of branding which is created by a company or business in order to evoke the certain feelings and experiences attached with the brand. It is anything the brand produces or use to communicate its messages. The visual identity
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Simply put Verbal Identity as a brand’s Language. It is the term in which a brand describes itself, its products and services. The verbal identity of a brand covers the naming, tagline, tone of voice, communication strategy to the general public, mission and vision. Compare to the visual identity of a brand in the traditional
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Book cover, either hard copy or digital use, should make you want to pick the book up or make a purchase. This is because of its attractiveness compels its effectiveness. Its main job is to make people move their attention towards your book and then the contents make them want to buy your book or
How to Sell More Books with Great Cover Design: 5 Things You Should Know Read More »
There have been many discussion on which Nigerian freelance graphic designer or agency is the best to hire. I’m not surprise that so many so-called “best” have disappointed a few clients and these has created the mindset that most Nigerian graphic designers are not competent enough. But let me make it clear that this is
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Every day I read about different thought leaders and study the once who have been very successful in their niche. I read about how their “followers” consume and share their contents. Their posts can be a word and it will be more meaningful in the sight of those who adore them. Why are they successful
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It has always been a belief that before you start a business you must have a budget or certain amount of money, or before venture into any kind of business there must be a fixed amount of capital that is required. But let me break it to you that this belief only limit the mind
Why You Don’t Need Money to Start a Business: 10 Things You Should Know Read More »
Let’s face the fact; Whether you have a Business or not, YOU ARE A BRAND. If you have an image, value, mission or vision, you are a brand. After my research on what the word “brand” really is, I came to realize that you can only have either a Personal Brand or a Product Brand.
